A new visual direction for a change in sound
Lauren Archer
Jazz-infused pop songstress
Known for her work in drum and bass music, Lauren needed a brand that showcased the direction of her new sound.
A visual language and aesthetic that captures the dualities in Lauren’s musical craft, reflecting both raw and rough messages.
SERVICES
Strategy
Branding & identity
Album cover design
Digital design
Merchandise design
There are two side to Lauren’s musical personality and the themes she writes and sings about. On the surface she has an elegant and beautifully layered voice, whilst her writing is raw, honest and personal.
Combining two typographic styles, one that is expertly crafted and the other organic, acts as the perfect metaphor for Lauren’s music and brand.
